Earned Media Content Creation Process
At Earned Media, we provide credible, accessible, and precise information to help our readers enhance their digital marketing strategies. Our rigorous content creation process is the foundation of our commitment to delivering top-notch content.
Our content creation process revolves around four key principles:
- Gaining and sustaining trust.
- Upholding high standards.
- Prioritising precision and inclusivity.
- Revising and updating content.
These principles guarantee that our readers always have access to timely, evidence-based information they can rely on
1. Gaining and sustaining trust
In digital marketing, information can often be a maze of overwhelming and inaccessible content. Earned Media strives to change this narrative by offering reliable, transparent, evidence-based, and easily understandable content.
We cover many topics on our website and for our clients, representing all perspectives and promoting inclusivity and empathy. We recognise the unique journey of each reader and provide judgment-free guidance for anyone seeking to enhance their digital presence. Our commitment is to deliver content that is not only accurate but also useful, understandable, and accessible to all.
2. Upholding high standards
As a trusted source of digital marketing information, we are responsible for maintaining the highest standards. Our comprehensive content is unbiased, balanced, timely, and research-backed.
We meticulously choose our writers, providing them with regular training to uphold these standards. Our in-house editorial team ensures every piece of content meets our rigorous standards for clarity, accuracy, and inclusive language. We also thoroughly vet our partner brands, ensuring their practices align with our high standards.
3. Prioritising precision and inclusivity
We aim to be transparent, progressive, and approachable in language use, promoting a sense of inclusivity and compassion. We believe in the power of conscious language to empower our readers.
As language evolves, so do we, adapting to changes and respecting our readers’ narratives. To ensure our content is accessible for our readers to find and understand, we focus on readability, clarity, empathy, inclusion, practical applications, credible sources, and precise citations.
4. Revising and updating content
Digital marketing is ever-changing, with new research emerging, old theories being debunked, and terminologies becoming outdated. We regularly review and update our content to ensure accuracy and relevance. We have dedicated teams of writers and experts who work on identifying and fixing any inaccuracies.
How do we get our information?
We go to great lengths to ensure our information is reliable and trustworthy. Our content creation begins with meticulous research on each topic, delving into many sources to gather comprehensive and accurate information.
We don’t simply rely on surface-level data. Instead, we delve deep into industry reports, academic journals, authoritative industry blogs, and other credible resources to back our content with solid evidence.
We also seek expert advice wherever possible, and our network of industry professionals lend their expertise to ensure our content is factually correct but also practical and actionable. This approach to content creation allows us to deliver information you can trust, helping you make informed decisions in your digital marketing journey.
At Earned Media, you are our top priority, and we want to assist you in your journey towards digital marketing excellence by ensuring up-to-date and accurate content. Our content creation process shows that we are committed to accuracy.
We also welcome your feedback, so if you have any queries or comments about the accuracy or usefulness of our content or if you think a piece of content needs to be updated, please let us know.
